The Magnabait

Never heard of the Magnabait before and then I see it mentioned twice consecutively as I am reading through fishing blogs (Journal of a Minnesota Angler, Fishing with Dave) tonight.The thing costs $150, which is a lot cheaper than what a Biosonix was going for. Just Googled around and it looks like the only place you can get a Biosonix now is from the Biosonix website, which doesn't look like